Grosvenor has announced that Swarovski has opened at Liverpool ONE, in a move that marks the return of a standalone Swarovski store to the city. The 2,000sq ft space on Peter’s Lane follows the globally renowned brand’s new ‘WonderLUX’ store concept, showcasing an immersive luxury retail experience.
Decorated with a blend of metallic finishes, fluted glass, chrome and silk accents throughout, the new Swarovski store is a tribute to the beauty of crystals.
Reflecting the brand’s new visual identity, led by the iconic Swarovski Swan, guests will be welcomed into a sensory retail space to discover an array of jewellery and crystal pieces.
Rob Deacon, senior asset manager at Grosvenor, commented: “The return of a standalone Swarovski store to Liverpool is not only an exciting moment for the city, but for Liverpool ONE too, as it is now home to the brand’s bold new retail concept. We are thrilled to welcome Swarovski to Peter’s Lane, its reputation as a one of the world’s premier jewellery brands makes them a perfect new addition, further enriching our line-up of premium retailers.”
Metis and CBRE acted for Liverpool ONE. Swarovski dealt direct.
