Shaftesbury Capital has announced that luxury activewear brand, Alo Yoga, has opened its new UK location in Covent Garden’s Seven Dials.
Located in an anchor unit at the junction of Neal Street and Earlham Street at a key gateway to the Seven Dials neighbourhood, Alo Yoga’s opening follows a milestone year of brand commitments at Covent Garden in 2024. Covering almost 100,000sq ft, 55 brands invested in the destination last year.
Located at 25a Neal Street, the new 5,000sq ft Alo Yoga store spans three floors.
Alo Yoga is one of many recent openings at Covent Garden, joining the 33 new brands that either opened or signed for a new space at the destination in 2024, encompassing a total of almost 60,000sq ft. Among these were the launch of flagships stores, new concepts and openings from Arc’teryx, Axel Arigato, Barbour, Elemis, EL&N Deli, Delamina Townhouse, Diptyque, Longines and Peak Performance and, as well as the signing of prominent names ERGON House and Nespresso all set to open this year.
Throughout 2024, Covent Garden experienced milestone brand recommitment, with 22 brands collaborating with Shaftesbury Capital to build on their existing partnerships and reinvest in the destination. This included lease renewals and upsizes from leading brands Bucherer, Charlotte Tilbury, Diptyque, Finisterre, Moleskine, Strathberry and Vivo Barefoot, covering 40,000sq ft of space.
William Oliver, retail leasing director at Shaftesbury Capital, commented: “The opening of Alo Yoga’s new store in an anchor Seven Dials unit comes on the heels of a highly successful year for brand investment in Covent Garden. 2024 was marked by a host of international debuts, flagship launches, and substantial refits, with 33 new additions and 22 brands recommitting to the destination. Covent Garden’s position as the go-to hub for world-class brands is stronger than ever and 2025 is set to build on this momentum, as we welcome even more leading names to the destination, expanding our diverse tenant mix.”
The opening of Alo Yoga follows the recent announcement that Charlotte Tilbury, has launched its significantly upsized store in Covent Garden. The global luxury makeup brand has opened in a store triple the size of its previous, in a prominent anchor unit on the corner of the Royal Opera House and James Street.
