House of Spells opens at Central Cross
Shaftesbury has signedcollectables shop, House of Spells, to open its debut London store at 69-71 Charing Cross Road, part of Central Cross, its 48,000-sq ft mixed-use development at the heart of London’s West End.
The 3,500 sq ft store showcases a vast collection of books, collectables, gifts and souvenirs from blockbuster brands including Game of Thrones, Harry Potter, and Fantastic Beasts. Founded by Kaja Hussain and Rafeeque Olikkathodi, this new opening is the London flagship, with 12 successful stores across the UK.
Andrew Price, portfolio executive at Shaftesbury, said: “We are constantly looking to provide our visitors with unique experiences within Chinatown London; House of Spells is a collectors’ paradise and a must-visit for all fans of the fantasy genre. This central London flagship, located next to eSports studio, Wanyoo café, will bring audiences together over their passion for games and fantasy.”
