Swedish electric performance brand Polestar has opened its first UK Space in the heart of London, with the aim of ‘changing the face of the traditional automotive retail model’.
Due to open to the public on Saturday 31 October, Polestar London will demonstrates the electric car brand’s new retail concept which combines minimalist design with seamless digital interactivity.
Consumers will be able to ‘define the entire customer journey’ from initial enquiry through to the delivery of their chosen Polestar model. Test drives can be conducted on-sit and deliveries can be scheduled to home or office addresses.
Thomas Ingenlath, CEO of Polestar, commented on the move: “The Polestar Space in London has the perfect location, right at the heart of where people shop and relax. For us, performance isn’t just about great driving dynamics, it is also about the experience customers have in choosing their perfect Polestar and the excitement of living with it every day.”
