Hammerson has announced that Next has opened its new Beauty & Home store at the Oracle, Reading. The opening marks part of the expansion of Next’s beauty business, which will see it open four new ‘Beauty & Home’ stores across the UK.
The Reading Store will stock a wide variety of skincare, make-up and fragrance and host premium brands including; Chanel, YSL, Bare Minerals, Benefit, Clinique, Estee Lauder, Kiehls, Lancome, Too Faced, Urban Decay alongside many more. The store will also offer a range of premium beauty services.
Next has said that the aim of the new stores is to create a premium retail environment for Beauty, to complement the offer the retailer already carries through its Online Beauty business.
Mark Bourgeois, Hammerson managing director UK & Ireland, said: “Across our portfolio, we’re always looking for opportunities to introduce something innovative and exciting to our destinations, whether that’s a new store concept or brand. We’re delighted to have collaborated with the Next team in delivering this Beauty & Home store which will really complement the broader offer at the Oracle, particularly in the run up to Christmas.”
Simon Wolfson, Next ‘s chief Executive said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing – bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”
