Week of 22 December was designer outlets best ever for revenue
The Christmas holiday period at London Designer Outlet in Wembley Park, saw its best ever week in terms of revenue in the week beginning 22 December.
Overall, total revenue climbed +11.1 per cent, year-on-year and like-for-life revenue, rose by +7.6 per cent year-on-year when newly opened stores are excluded.
Total revenue in sportswear rose by +32.0 per cent, and by +31.0 per cent in homeware. Additionally, footwear and fashion improved their total revenues by +16.0 per cent and +5.1 per cent respectively. Across the two-week Christmas period, footfall was up +2.8 per cent with week commencing 22 December the best week ever in revenue terms.
The results cover the two-week period from Sunday 22 December 2019 to Saturday 04 January 2020, inclusive, compared to Sunday 23 December 2018 to Saturday 05 January 2019.
Sue Shepherd, Realm’s general manager of London Designer Outlet, said: “We had an exceptional Christmas in terms of events at London Designer Outlet and the wider Wembley Park. Winterfest was the area’s first immersive winter lights trail which included London’s tallest LED tree and Sonic Runway which immersed guests in a 130m multi-sensory installation of rippling music and patterned lights. The 320,000 guests we welcomed from near and far over the two-week Christmas period had plenty to draw them here. As a result, our strong trading track record continued with retail revenues achieving the 24th consecutive quarter of growth, in a trend that has continued from when the centre opened in October 2013.”
