French fashion and lifestyle brand IKKS Paris is opening two stores in
iconic London shopping destinations – Carnaby Street and Kings Road – marking the
brand’s entry into the UK.
The first, at 3 Carnaby Street, is a 2,610sq ft store which spans two floors
with a full collection of womenswear, menswear and kids wear. This is the first
permanent UK flagship for the brand.
A second 1,300sq ft store will open at 109 Kings Road later this month. This will carry womenswear and junior lines.
The new stores have been designed to ensure customers have a premium experience, including a lounge area and complimentary coffee as well as regular in-store brand activations including style sessions, talks and personalisation.
Ludovic Manzon, IKKS Paris CEO commented: “Carnaby Street is a perfect location to launch our first standalone store in London, as it’s not only an iconic shopping destination, it’s also where we know our target customers are shopping. This will allow us to showcase our full brand collections and to create an exciting space for our customers to immerse themselves into IKKS Paris. We are pleased with the response to our recent new standalone store openings in China and Madrid. This gave us the confidence to expand to additional markets in which we were seeing existing demand for IKKS Paris. We will follow the Carnaby opening with a second site in the iconic Kings Road and are excited about the next chapter in the brand’s growth strategy”.
Samantha Bain-Mollison, retail director at real estate owner Shaftesbury, added: “We are delighted that IKKS Paris have opened their flagship store in Carnaby. The brand sits perfectly within the existing retail portfolio of exciting fashion concepts on Carnaby Street that offer customers a point of difference and a premium shopping experience.”
