Hammerson secures exclusive interactive Lego stores for 2019
Hammerson has signed Lego Group to open two new stores in its flagship destinations – Bullring in Birmingham and Westquay in Southampton. These will be the only new UK Lego stores this year, with doors opening ahead of the Christmas shopping season.
Kate Orwin, UK leasing director at Hammerson, said: “It speaks volumes about the strength of our catchments, our ability to continue to attract the right shopper base, and the quality of our venues that we have secured the only two Lego stores due to open in the UK this year. These stores promise to be innovative, interactive and engaging, which is exactly the kind of experience we want to offer customers.”