Sites secured in Brighton and Westfield London
Habitat will open two new stand-alone stores this autumn, its first new stores for a decade.
Sainsbury’s, which acquired Habitat in September 2016, is investing £1.5m in the two new stores, marking the first major investment in Habitat’s store portfolio for a decade. This strategic move comes as customers increasingly want the choice of shopping in stores or online in a way that suits them.
The new stand-alone store locations have been carefully chosen to meet different customer shopping missions. The 4,700-sq ft Habitat store opening in Westfield London, the largest shopping centre in Europe, will be part of the high-footfall mall’s exciting expansion, bringing a number of furniture and home brands together to create a destination ‘Home’ hub for the convenience of customers.
The new Habitat store in Brighton will form part of the Hanningtons Estate redevelopment in the popular Brighton Lanes shopping area. Ranged over two floors, the 6,500-sq ft store will showcase around 3,000 Habitat products, with inspirational room settings and an innovative workshop and events space.
The two new stores complement Habitat’s multi-channel strategy, joining its increasingly popular website, which accounts for 65% of the retailer’s turnover; two flagship stand-alone stores, a 2,000 sq ft Mini store in Leeds and 11 Mini Habitats in Sainsbury’s supermarkets. Alongside nationwide Click & Collect, this multi-channel and multi-format portfolio ensures customers have a choice of convenient ways to discover and shop the iconic brand.
