Marks & Spencer has introduced the Fill Your Own concept at the Staines store in Two Rivers Shopping Centre, marking the supermarket’s third store in the UK, which encourages shoppers to buy what they need in with over 50 lines of refillable grocery essentials and frozen fruit.
Demand for the eco-friendly grocery range which spans pasta, rice, cereal, confectionery and frozen fruit, has reportedly remained strong since it was first introduced to M&S’s Hedge End store last December and Manchester in March this year.
M&S food technology director Paul Willgoss said: “As we continue testing and learning from Fill Your Own, it’s clear that demand for refillables remains strong.
“We know families particularly enjoy shopping the concept as a fun activity, so our new store in the popular Staines shopping centre is the ideal next location for Fill Your Own.
“But most importantly, our customers care about the issue of plastic and this initiative is just one part of our plan to help them reduce, reuse and recycle – because we know our actions today will help to protect the planet tomorrow.”
