Shaftesbury has launched an interactive giving device, in association with Contactless Giving Week, to support the amazing Young Camden Foundation.
The contactless donation point on Monmouth Street, Seven Dials will allow visitors to easily donate £3 which in turn will activate the lights to sparkle at the entrance of Neal’s Yard.
The device has been developed by GoodBox. The charity has been set up to support the children and young people within the borough of Camden, addressing longstanding and complex issues, such as digital poverty, youth safety and mental health.
Karen Baines, head of group marketing and communications at Shaftesbury, commented: “Supporting the wider community and meaningful causes is extremely close to Shaftsbury’s heart so we are pleased to be an official partner of GoodBox for Contactless Giving Week 2021. This year’s Seven Dials charity, Young Camden Foundation, is a longstanding partner of ours so to be able to extend our support with this activation to raise funds and awareness of their work is fantastic.”