Milton Keynes centre takes home International Customer Experience Award
centre:mk has won a major international award for its customer-centric culture. At the second International Customer Experience Awards, held in Amsterdam on November 21, centre:mk’s management team, led by Centre Director, Kevin Duffy, beat a shortlist of highly regarded businesses from around the world to win the coveted award.
The award recognises the importance centre:mk’s team places on people and the work culture to deliver a distinctive and memorable guest experience.
Over the last three years, centre:mk has been transformed through a £50m programme of investment entitled ‘Re-imagining an icon’. Central was a drive to enhance the experience for visitors, placing particular emphasis on the centre’s employees to build loyalty and repeat visits that would lead to increased retailer performance.
A culture shift programme was introduced for the centre’s employees, which focused on delivering an outstanding guest experience. A set of values brought this to life and was complemented by a comprehensive brand immersion programme to instil the organisation’s ethos into the behaviours of everyone working there.
Commenting on the award win, Kevin Duffy, centre director, said: “To be shortlisted amongst such highly regarded brands from around the world was an achievement in itself, but to win is a very proud moment for all of the centre:mk team. The award recognises how vital it is to value, empower and engage with the people you work with. By doing so, we have created a better experience for our guests, which is reflected in the centre:mk out-performing so many of the industry’s key performance indicators. I would like to thank everyone in my team, as well as centre:mk’s joint owners for sharing our commitment to our people.”
