Atria Watford, owned by property company SGS and asset managed by Global Mutual Properties, has announced a host of openings at the centre.
The Beech House restaurant and bar has signed a 24-year lease for a 7,093sq ft high-street facing unit which, having opened last month, has had a transformative visual impact on the town centre.
Jamaica Blue opened its doors in a 2,437sq ft unit in June. It offers customers high-quality Jamaican coffee and all-day brunches. Meanwhile, the Korean-inspired eatery, Grounded Kitchen, has opened in a 4,139sq ft unit.
Lids, the world’s largest retailer specialising in the sale of officially licensed and branded headwear, will open next month in a 1,721sq ft unit in the upper mall. While HMV recently opened its doors in a 4,893sq ft unit in the centre’s lower mall. And a new bridal store, Boutique One, has taken 1,220sq ft of space on a 10-year-lease.
Alongside these new tenants, Atria Watford is now home to Esla Barber, a barbershop bringing luxury barbering to men and children, which opened towards the end of August in a 569sq ft unit. The space incorporates an autism-friendly play area for kids and aims to bring ‘luxury to the masses.’
Steve Gray, head of European retail asset management at Global Mutual, said: “We are thrilled to have welcomed such a diverse range of new brands to the centre and it’s great to see our customers already enjoying the new stores. Demand for space in Atria Watford remains strong as brands seek high-quality space with healthy footfall and an attractive existing tenant mix. As we start to approach the festive period, we look forward to welcoming our customers to the centre where the offering continues to evolve.”