Adidas is set to expand its store in London Designer Outlet (LDO), adopting its new design format which will be a first for UK outlets, increasing its floor space by 63% to 10,550 sq ft.
The brand, which has been at LDO since it first opened in 2013, will focus on selling sports performance apparel and footwear, and feature high res interactive displays and active participation spaces, which will be in keeping with the urban outlet centre’s emphasis on high quality fit-outs and visually appealing displays.
Sue Shepherd, Realm’s general manager for London Designer Outlet, said: “It is always encouraging when retailers like adidas upsize since it highlights how much our guests enjoy these brands and emphasises that they have been trading well.”
An adidas spokesperson commented; “We’ve been pleased to have had adidas as part of the London Designer Outlet since it opened in 2013 and be part of its continued success. After fantastic feedback on our existing store we have taken the opportunity to expand our footprint and enhance the brand experience.”
