Shaftesbury has announced the opening of Nicce’s flagship store on Carnaby Street. The 1,400 sq ft store spans two floors and opens in Spring.
It will be located on the corner of Carnaby Street and Beak Street at 57 Carnaby Street. The store will be the first physical flagship store for the London based brand.
The space will also host a variety of dynamic events and customer activations, expanding out from the brands N-Studio division, acting as a hub to ‘inspire, support and nurture’ the Nicce consumer.
Samantha Bain-Mollison, Retail Director Shaftesbury says: “We are happy to announce that Nicce will open their first physical flagship store on Carnaby Street in such a prime location under the iconic ‘Welcome to Carnaby Street’ arch.
We are looking forward to being a part of Nicce’s new direction and are excited about the future of the brand.”