Hammerson signs H&M spinoff for first West Midlands store
Arket’s new 13,000-sq ft regional flagship store is located on Bullring’s upper level. The opening adds to Hammerson’s considerable track record of supporting new brand roll-outs across the UK with Hugo Boss and NYX Professional Make Up making regional debuts at the Bulring this year.
Hammerson commercial director Iain Mitchell said: “It is a significant achievement for Bullring, as well as Birmingham, that Arket selected the centre for continued expansion across the UK. With the recent addition of Hugo and NYX and Morphe coming soon, Arket is a fantastic flagship addition to our leading aspirational fashion line-up. I am confident the unique offer will be extremely popular with our shoppers.”
